Betty Crocker
| discontinued = | related = | markets = Worldwide | previousowners = | trademarkregistrations = | ambassador = | tagline = | website = }}Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks.
The character was developed in 1921 following a unique Gold Medal Flour promotion featured in the ''Saturday Evening Post''. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour. Along with 30,000 completed puzzles came several hundred letters with cooking-related questions.
Realizing that especially housewives would want advice from a fellow woman, the company’s Advertising Department convinced its board of directors to create a personality that the women answering the letters could all use in their replies. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director.
The portrait of Betty Crocker was first commissioned in 1936. It has been updated seven times since her creation, reflecting changes in fashion and hairstyles.
Described as an American cultural icon, the image of Betty Crocker has endured several generations, adapting to changing social, political, and economic currents. Apart from advertising campaigns in printed, broadcast and digital media, she received several cultural references in film, literature, music and comics. Provided by Wikipedia
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Betty Crocker soups & stews : 100 recipes for the way you really cook. by Crocker, Betty
Hoboken, NJ : Wiley, 2009Call Number: Loading…
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Betty Crocker's Good and easy cookbook by Crocker, Betty
New York, NY : Skyhorse Publishing, 2017
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Fix-it-fast family favorites : more than 400 great-tasting ways to get dinner on the table. by Crocker, Betty
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Betty Crocker's Christmas cookbook. by Crocker, Betty
Racine, Wisc. : Western Pub., 1982Call Number: Loading…
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Cooking calendar a year-round guide to meal planning with recipes and menus. by Crocker, Betty
New York, Golden Press, 1962
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Party book. by Crocker, Betty
New York, Golden Press 1960
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7
Betty Crocker's Step-by-step cookbook. by Crocker, Betty
New York : Prentice Hall Press, 1988Other Authors: “…Crocker, Betty…”
1st ed.
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8
Betty Crocker's healthy new choices. by Crocker, Betty
New York : Macmillan USA, 1998
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9
Cook book of all-purpose baking : 220 of the best tested recipes from the thousands in the Gold Medal file by Crocker, Betty
Minneapolis, Minn. : General Mills, 1942Call Number: Loading…
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Betty Crocker the big book of pies and tarts by Crocker, Betty
Hoboken, N.J. : John Wiley & Sons, Inc., 2013Call Number: Loading…
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Betty Crocker celebrate! : a year-round guide to holiday food and fun. by Crocker, Betty
Hoboken, NJ : Wiley Pub., 2004Call Number: Loading…
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12
Betty Crocker's cooky book by Crocker, Betty
[Racine, Wisconsin] : Golden Press, 1963
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13
Betty Crocker's best of baking : more than 350 of America's favorite recipes. by Crocker, Betty
New York : Macmillan USA, 1997
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14
Betty Crocker cooking basics : recipes and tips to cook with confidence. by Crocker, Betty
Hoboken, N.J. : John Wiley, 2008
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15
Betty Crocker best 100 : favorite recipes from America's most trusted cook by Crocker, Betty
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16
Betty Crocker's cookbook for boys & girls. by Crocker, Betty
New York : Golden Press, 1981
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The big book of chicken by Crocker, Betty
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Betty Crocker's cooky book by Crocker, Betty
New York : Golden Press, 1977Call Number: Loading…
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Betty Crocker diabetes cookbook : great-tasting, easy recipes for every day. by Crocker, Betty
Hoboken, N.J. : Wiley, 2012Call Number: Loading…
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Betty Crocker's the big book of bread by Crocker, Betty
Boston : Houghton Mifflin Harcourt, 2013Call Number: Loading…
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