The future of competition : co-creating unique value with customers /
"Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructur...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Pub.,
©2004.
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| Subjects: |
MARC
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| 100 | 1 | |a Prahalad, C. K. | |
| 245 | 1 | 4 | |a The future of competition : |b co-creating unique value with customers / |c C.K. Prahalad, Venkat Ramaswamy. |
| 260 | |a Boston, Mass. : |b Harvard Business School Pub., |c ©2004. | ||
| 300 | |a xiii, 256 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 505 | 0 | |a The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future. | |
| 504 | |a Includes bibliographical references (pages 239-250) and index. | ||
| 520 | 1 | |a "Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities." "Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments."--Jacket. | |
| 650 | 0 | |a Competition. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Economic value added. | |
| 650 | 0 | |a Success in business. | |
| 650 | 2 | |a Economic Competition | |
| 650 | 0 | 4 | |a Cliënten. |
| 650 | 0 | 4 | |a Concurrence. |
| 650 | 0 | 4 | |a Contatos com clientes. |
| 650 | 0 | 4 | |a Création de valeur. |
| 650 | 0 | 4 | |a Economische waarde. |
| 650 | 0 | 4 | |a Planejamento estratégico. |
| 650 | 0 | 4 | |a Relation avec la clientèle. |
| 650 | 0 | 4 | |a Réussite dans les affaires. |
| 650 | 0 | 4 | |a Serviço ao cliente. |
| 650 | 0 | 4 | |a Strategische planning. |
| 650 | 0 | 4 | |a Valeur ajoutée. |
| 650 | 6 | |a Compétitivité (Économie) | |
| 650 | 6 | |a Relations avec la clientèle. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Valeur économique ajoutée. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a Concurrence. |2 eclas | |
| 650 | 7 | |a Service à la clientèle. |2 eclas | |
| 650 | 7 | |a Politique de l'entreprise. |2 eclas | |
| 650 | 7 | |a Relations commerciales. |2 eclas | |
| 650 | 7 | |a Comportement du consommateur. |2 eclas | |
| 650 | 7 | |a Doctrines économiques. |2 eclas | |
| 651 | 7 | |a Etats-Unis d'Amérique. |2 eclas | |
| 650 | 7 | |a Competition. |2 fast |0 (OCoLC)fst00871464 | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Customer services. |2 fast |0 (OCoLC)fst00885545 | |
| 650 | 7 | |a Economic value added. |2 fast |0 (OCoLC)fst00902106 | |
| 650 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371 | |
| 650 | 7 | |a Success in business. |2 fast |0 (OCoLC)fst01137062 | |
| 650 | 7 | |a Gewinnmaximierung |2 gnd | |
| 650 | 7 | |a Kundenbetreuung |2 gnd | |
| 650 | 7 | |a Kundenmanagement |2 gnd | |
| 650 | 7 | |a Kundenorientierung |2 gnd | |
| 650 | 7 | |a Strategische Planung |2 gnd | |
| 650 | 7 | |a Wertschöpfung. |2 gnd | |
| 650 | 7 | |a Wettbewerbsstrategie |2 gnd | |
| 650 | 7 | |a Wettbewerb |2 gnd | |
| 650 | 7 | |a Strategisches Management |2 gnd | |
| 650 | 1 | 7 | |a Economische waarde. |2 gtt |
| 650 | 1 | 7 | |a Strategische planning. |2 gtt |
| 650 | 1 | 7 | |a Cliënten. |2 gtt |
| 650 | 7 | |a Contatos com clientes. |2 larpcal | |
| 650 | 7 | |a Serviço ao cliente. |2 larpcal | |
| 650 | 7 | |a Planejamento estratégico. |2 larpcal | |
| 650 | 7 | |a Réussite dans les affaires. |2 rasuqam | |
| 650 | 7 | |a Création de valeur. |2 rasuqam | |
| 650 | 7 | |a Valeur ajoutée. |2 rasuqam | |
| 650 | 7 | |a Planification stratégique. |2 rasuqam | |
| 650 | 7 | |a Service à la clientèle. |2 rasuqam | |
| 650 | 7 | |a Relation avec la clientèle. |2 rasuqam | |
| 650 | 1 | 7 | |a Concurrence. |2 rasuqam |
| 700 | 1 | |a Ramaswamy, Venkatram. | |
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