The future of competition : co-creating unique value with customers /

"Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructur...

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Bibliographic Details
Main Author:	Prahalad, C. K.
Other Authors:	Ramaswamy, Venkatram
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Pub., ©2004.
Subjects:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business. Economic Competition Cliënten. Concurrence. Contatos com clientes. Création de valeur. Economische waarde. Planejamento estratégico. Relation avec la clientèle. Réussite dans les affaires. Serviço ao cliente. Strategische planning. Valeur ajoutée. Compétitivité (Économie) Relations avec la clientèle. Service à la clientèle. Planification stratégique. Valeur économique ajoutée. Succès dans les affaires. Politique de l'entreprise. Relations commerciales. Comportement du consommateur. Doctrines économiques. Gewinnmaximierung Kundenbetreuung Kundenmanagement Kundenorientierung Strategische Planung Wertschöpfung. Wettbewerbsstrategie Wettbewerb Strategisches Management Etats-Unis d'Amérique.

Minnesota State University, Mankato

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Call Number:	HD41 .P73 2004

ISIL:US-MNNMT

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University of St. Thomas

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St. Cloud State University

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University of Minnesota

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