Strategic database marketing /

Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in bu...

Full description

Saved in:

Bibliographic Details
Main Author:	Jackson, Rob
Other Authors:	Wang, Paul
Format:	Book
Language:	English
Published:	Lincolnwood, Ill., USA : NTC Business Books, ©1994.
Subjects:	Database marketing. Marketing. Databanken. Datenbank Direktmarketing

Minnesota State University, Mankato

Holdings details from Minnesota State University, Mankato
Call Number:	HF5415.126 .J33 1994

Hennepin County Library

Holdings details from Hennepin County Library
Call Number:	HF5415.126.J33 1994

Minnesota State University Moorhead

Holdings details from Minnesota State University Moorhead
Call Number:	HF5415.126 .J33 1994

University of St. Thomas

Holdings details from University of St. Thomas
Call Number:	HF5415.126 .J33 1994

St. Cloud State University

Holdings details from St. Cloud State University
Call Number:	HF5415.126 .J33 1994

Winona State University

Holdings details from Winona State University
Call Number:	HF5415.126 .J33 1994