Hegarty on advertising : turning intelligence into magic /
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertisin...
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| Format: | Book |
| Language: | English |
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New York :
Thames & Hudson Ltd.,
©2011.
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