Great advertising campaigns : goals and accomplishments /
"In this fascinating account of some of the world's most successful recent advertising campaigns, Nicholas Ind unearths the magic ingredients that make a campaign both inspired and commercially successful." "Drawing on in-depth interviews with key advertising personnel and their...
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1993.
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| Subjects: |
Bemidji State University
| Call Number: |
HF5837 .I53 1993b |
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North Hennepin Community College
| Call Number: |
HF5837 .I53 1993 |
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Minnesota State University Moorhead
| Call Number: |
HF5837 .I53 1993 |
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University of Minnesota
| Call Number: |
HF5837 .I53 1993X |
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