Digital marketing : using new technologies to get closer to your customers /
"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly c...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2002.
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| Subjects: |
| Summary: | "So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket. |
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| Physical Description: | x, 246 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0749436646 9780749436643 |