Digital marketing : using new technologies to get closer to your customers /
"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly c...
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Bibliographic Details
| Main Author: |
Rowan, Will |
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| Format: | Book
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| Language: | English |
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| Published: |
London :
Kogan Page,
2002.
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| Subjects: | |
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