Evaluating and responding to college guidebooks and rankings /
"The proliferation of college guidebooks and reputational rankings has become of increasing concern to many in the higher education community. Public relations and admissions staff view such publications from a marketing perspective and the potential positive or negative consequences for enroll...
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
©1995.
|
| Series: | New directions for institutional research
no. 88. |
| Subjects: |