The corporate marketing function : an overview /
From the Executive Summary: This study is intended to provide a broad descriptive overview of the corporate marketing function in Canadian business. It is based on a survery covering 179 corporations representing a cross-section of industry by size, type, location and ownership. In addition, a numbe...
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| Format: | Book |
| Language: | English |
| Published: |
Ottawa :
Conference Board in Canada,
©1976.
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| Series: | Canadian studies (Montréal, Québec) ;
no. 42. |
| Subjects: |