A preface to marketing management /
Serves as an overview for critical issues in marketing management. For assigning cases, readings, simulations or to offer a module on marketing management for MBA students.
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
©2000.
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| Edition: | 8th ed. |
| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: |