Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: Book
Language:English
Edition:First edition.
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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth by Kim, W. Chan, Mauborgne, Renée

New York : Hachette Books, 2017
First edition.
Format: Book


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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth by Kim, W. Chan, Mauborgne, Renée

New York, NY : Hachette Books, 2017
Large print edition.
Format: Book