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|b .G74 2005
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|a 658.8
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1 |
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|a Green, Brent.
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| 245 |
1 |
0 |
|a Marketing to leading-edge baby boomers :
|b perceptions, principles, practices, predictions /
|c Brent Green.
|
| 246 |
3 |
0 |
|a Baby boomers
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
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|a Ithaca, NY :
|b Paramount Market,
|c ©2005.
|
| 300 |
|
|
|a xvii, 330 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages 323-324) and index.
|
| 650 |
|
0 |
|a Baby boom generation
|z United States.
|
| 650 |
|
0 |
|a Baby boom generation
|x Economic aspects
|z United States.
|
| 650 |
|
0 |
|a Older consumers.
|
| 650 |
|
0 |
|a Market segmentation.
|
| 650 |
|
6 |
|a Génération du baby-boom
|z États-Unis.
|
| 650 |
|
6 |
|a Génération du baby-boom
|x Aspect économique
|z États-Unis.
|
| 650 |
|
6 |
|a Consommateurs âgés.
|
| 650 |
|
6 |
|a Segmentation du marché.
|
| 650 |
|
7 |
|a Baby boom generation.
|2 fast
|0 (OCoLC)fst00824987
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| 650 |
|
7 |
|a Baby boom generation
|x Economic conditions.
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| 650 |
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7 |
|a Market segmentation.
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| 650 |
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|a Older consumers.
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