Marketing to leading-edge baby boomers : perceptions, principles, practices, predictions

Marketing to leading-edge baby boomers : perceptions, principles, practices, predictions /

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Bibliographic Details
Main Author:	Green, Brent
Format:	Book
Language:	English
Published:	Ithaca, NY : Paramount Market, ©2005.
Edition:	2nd ed.
Subjects:	Baby boom generation > United States. Baby boom generation > Economic aspects > United States. Older consumers. Market segmentation. Génération du baby-boom > États-Unis. Génération du baby-boom > Aspect économique > États-Unis. Consommateurs âgés. Segmentation du marché. Baby boom generation. Baby boom generation > Economic conditions. United States.

Anoka Ramsey Community College, Coon Rapids

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Call Number:	HF5415.127 .G74 2005

Minneapolis College

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St. Catherine University

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University of St. Thomas

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St. Cloud State University

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Winona State University

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Call Number:	HF5415.127 .G74 2005