New media and public relations /
This book offers insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to gro...
Saved in:
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Peter Lang,
[2017]
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| Edition: | Third edition. |
| Subjects: |
MARC
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| 245 | 0 | 0 | |a New media and public relations / |c edited by Sandra Duhé. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a New York : |b Peter Lang, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a xii, 336 pages : |b illustrations ; |c 26 cm | ||
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| 500 | |a Edition statement taken from cover. | ||
| 520 | |a This book offers insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice.-- |c From publisher's description. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |8 1.1\x |a PART 1. Introduction -- 1. State of the field: research trajectories in new media and public relations / Sandra Duhé -- | |
| 505 | 8 | |8 1.2\x |a PART 2. Emerging ideas -- Overview / Sandra Duhé -- 2. Where have publics gone? The absence of publics in new media research / Dejan Verčič, Ana TkalacVerčič , and Krishnamurthy Sriramesh -- 3. Personability is the new likeablility: the importance of creating a persona for public relations in social media / Soo-Kwang (Klive) Oh -- 4. Visual modalities in online public relations and marketing: the role of emojis / Michael Vafeiadis -- 5. New media, vlogging and public relations historiophoty / Jordi Xifra and Maria-Rosa Collell -- 6. Cognitive listening theory and public relations practices in new media / Jeffrey D. Brand and Melissa L. Beall -- | |
| 505 | 8 | |8 1.3\x |a PART 3. Corporate -- Overview / Sandra Duhé -- 7. Mobile corporate communications: potentials and contemporary practices / Cornelia Wolf and Ansgar Zerfass -- 8. What's ROI got to do with it? / Yi Grace Ji, Zifei "Fay" Chen, Cong Li, and Don W. Stacks -- 9. Blurring the lines between personal and organizational identity: the role of identity construction on Twitter when leaders change organizations / Sarah Bonewits Feldner and Kati Tusinski Berg -- 10. Strategically disconnected: the great divide between what banks provide and what publics want on social media / Marcia W. DiStaso and Chelsea Amaral -- 11. New media in investor relations / Alexander V. Laskin -- 12. Fortune 500 social media policies: a content analysis study / Daradirek "Gee" Ekachai and David L. Brinker, Jr. -- | |
| 505 | 8 | |8 1.4\x |a PART 4. Nonprofit and education -- Overview / Sandra Duhé -- 13. Blending dialogic and relationship management theories: developing a integrated social media communication model for the non-profit sector / Karen E. Sutherland and Angela K.Y. Mak -- 14. Ethics of control mutuality and implications for social media practice in the nonprofit sector / Diana C. Sisson -- 15. Building digital bridges through evidence-based practices in social media pedagogy / Karen Freberg -- | |
| 505 | 8 | |8 1.5\x |a PART 5. Ethics -- Overview / Sandra Duhé -- 16. Ethical implications of organizations engaging on social media: an application of the ethic of care philosophy / Tina McCorkindale -- 17. Extending ethical public relations: practitioners' attitudes and perceptions about acceptable professional activities in social media / Margalit Toledano -- | |
| 505 | 8 | |8 1.6\x |a PART 6. Activism -- Overview / Sandra Duhé -- 18. The changes in modern activist communication: theoretical insights into new challenges for public relations / Romy Fröhlich -- 19. Understanding communicative activism of publics in digital network society: a taxonomy of digitalized communicative actions / Yeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim -- 20. The use of blogging as online grassroots activism: analysis of the Scott sisters case / Jae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown -- | |
| 505 | 8 | |8 1.7\x |a PART 7. Community management -- Overview / Sandra Duhé -- 21. Hashtags for health? On the strategic use of hashtags in a multi-sectoral advocacy coalition / Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo -- 22. Responsiveness and interactivity: relational maintenance strategies in an online environment / Ruth Avidar -- 23. The democracy of Reddit: transparency and two way communication in online community management / Amber L. Hutchins and Natalie T. J. Tindall -- 24. The challenge of true engagement: how 21st century gay pride organizations strategically use social media to mobilize key stakeholders / Dean E. Mundy -- 25. Perception is reality: understanding tactics that enhance or diminish credibility in social media / Carolyn Mae Kim -- | |
| 505 | 8 | |8 1.8\x |a PART 8. Crisis management -- Overview / Sandra Duhé -- 26. A communicatively constituted online crisis: a theoretical proposition for studying crisis development in social media communicative interactions / Chiara Valentini, Stefania Romenti, and Dean Kruckeberg -- 27. Digital naturals and the rise of paracrises: the shape of modern crisis communication / W. TImothy Coombs -- 28. From text, to the static image, to live-streaming apps: an overview of social media technology use during the critical period of a crisis / Joe Downing -- 29. Picture this and take that: strategic crisis visuals and visual social media (VSM) in crisis communications / Yan Jin, Lucinda Austin, Jeanine P. D. Guidry, and Candace Parrish -- 30. Back to basics: examining key demographics in new media and crisis communication / Brooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Internet in public relations. | |
| 700 | 1 | |a Duhé, Sandra C., |d 1968- |e editor. | |
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