New media and public relations /
This book offers insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to gro...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Peter Lang,
[2017]
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| Edition: | Third edition. |
| Subjects: |
| Summary: | This book offers insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice.-- |
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| Item Description: | Edition statement taken from cover. |
| Physical Description: | xii, 336 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781433132735 1433132737 |