Shopper marketing : how to increase purchase decisions at the point of sale /

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Bibliographic Details
Other Authors:	Stahlberg, Markus, Maila, Ville
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2010.
Subjects:	Advertising, Point-of-sale Marketing Consumers > Decision making. Shopping > Decision making.

University of Minnesota

Holdings details from University of Minnesota
Call Number:	HF5828 .S56 2010