Forecasting and market analysis techniques : a practical approach

Forecasting and market analysis techniques : a practical approach /

"Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts. The authors acknowledge this situation and at...

Full description

Saved in:
Bibliographic Details
Main Author: Kress, George
Other Authors: Snyder, John
Format: Book
Language:English
Published: Westport, Conn : Quorum Books, 1994.
Subjects:
Sales forecasting.
Marketing research.
Prévision des ventes > Prévision.
Marketing > Recherche.
Absatzprognose
Marktanalyse
Ventes > Prévision.
Etude de marché.

College of St. Scholastica

Holdings details from College of St. Scholastica
Call Number: HF5415.2 .K748 1994

Minnesota State University Moorhead

Holdings details from Minnesota State University Moorhead
Call Number: HF5415.2 .K748 1994

St. Cloud State University

Holdings details from St. Cloud State University
Call Number: HF5415.2 .K748 1994

University of Minnesota

Holdings details from University of Minnesota
Call Number: HF5415.2 .K748 1994

Winona State University

Holdings details from Winona State University
Call Number: HF5415.2 .K748 1994

Similar Items