Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans...
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| Format: | Audio |
| Language: | English |
| Published: |
Prince Frederick, MD :
Recorded Books,
[2006]
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| Series: | Your coach in a box.
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