Methods beyond interviewing in qualitative market research /
Comprising seven volumes, this exhaustive reference work provides students and professionals with complete coverage of qualitative market research practice. Produced by experienced practitioners the book is aimed at both a commercial and academic audience.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
Sage,
2002.
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| Series: | Qualitative market research ;
3. |
| Subjects: |