A theory of genericization on brand name change /
Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for t...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lewiston :
E. Mellen,
©2002.
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| Series: | Studies in onomastics ;
v. 6. |
| Subjects: |