Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creat...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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New York :
Free Press,
©1999.
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| Subjects: |
| Summary: | Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. |
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| Physical Description: | xix, 280 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 255-265) and index. |
| ISBN: | 0684854236 9780684854236 9781451636369 1451636369 |