Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /

Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creat...

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Bibliographic Details
Main Author: Schmitt, Bernd
Format: Book
Language:English
Published: New York : Free Press, ©1999.
Subjects:
Branding (Marketing)
Corporate image.
Stratégie de marque.
Entreprises > Image.
branding.
corporate image.
Merken.

Minnesota State University, Mankato

Holdings details from Minnesota State University, Mankato
Call Number: HF5415.13 .S343 1999

Hennepin County Library

Holdings details from Hennepin County Library
Call Number: HF5415.13 .S343 1999

Normandale Community College

Holdings details from Normandale Community College
Call Number: HF5415.13 .S36 1999

St. Cloud State University

Holdings details from St. Cloud State University
Call Number: HF5415.13 .S343 1999

University of Minnesota

Holdings details from University of Minnesota
Call Number: HF5415.13 .S343 1999

Winona State University

Holdings details from Winona State University
Call Number: HF5415.13 .S343 1999

South Central College, Faribault

Holdings details from South Central College, Faribault
Call Number: 658.827 S35

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