Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creat...
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Format: | Book |
Language: | English |
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New York :
Free Press,
©1999.
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Minnesota State University, Mankato
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HF5415.13 .S343 1999 |
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Hennepin County Library
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HF5415.13 .S343 1999 |
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Normandale Community College
Call Number: |
HF5415.13 .S36 1999 |
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St. Cloud State University
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HF5415.13 .S343 1999 |
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University of Minnesota
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HF5415.13 .S343 1999 |
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Winona State University
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HF5415.13 .S343 1999 |
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South Central College, Faribault
Call Number: |
658.827 S35 |
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