The ends game : how smart companies stop selling products and start delivering value

The ends game : how smart companies stop selling products and start delivering value /

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of...

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Bibliographic Details
Main Authors: Bertini, Marco (Author), Koenigsberg, Oded, 1964- (Author)
Format: Book
Language:English
Published: Cambridge, Massachusetts : The MIT Press, [2020]
Series:Management on the cutting edge
Subjects:
Customer relations > Management > Forecasting.
Customer services > Forecasting.
Consumer goods > Forecasting.
Sortimentspolitik
Produktgestaltung
Marktprognose
Kundendienst

Bethany Lutheran College

Holdings details from Bethany Lutheran College
Call Number: HF5415.5 .B4837 2020

Century College

Holdings details from Century College
Call Number: HF5415.5 .B47 2020

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