Perspectives on promotion and database marketing : the collected works of Robert C Blattberg /
"Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary...
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| Format: | Book |
| Language: | English |
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Singapore :
World Scientific,
©2010.
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