International marketing /
This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.
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| Format: | Book |
| Language: | English |
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Oxford :
Butterworth Heinemann,
1993.
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| Edition: | 2nd ed. |
| Series: | Marketing series (London, England). Student
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