The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry /
In The New Rules of Marketing, Newell uses his decades of marketing experience to define how marketers can flourish this year, next year and far into the 21st Century. His new book details how, because of new technologies and practices, marketers can now listen carefully to each customer or customer...
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill,
©1997.
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