The evolutionary bases of consumption /
Applies Darwinian principles in understanding consumption patterns and the products of popular culture that most appeal to individuals. This is a study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. It suggests how we come to make selections such as choosing a m...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
L. Erlbaum Associates,
2007.
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| Series: | Marketing and consumer psychology series
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| Subjects: |