Marketing mistakes and successes /
"Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even...
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Edition: | 12th edition. |
| Subjects: |