The handbook of strategic public relations and integrated marketing communications /
The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more ima...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
2012.
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| Edition: | Second edition |
| Subjects: |
Minnesota State University Moorhead
| Call Number: |
HM263 .H317 2012 |
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Bethel University
| Call Number: |
658.45 |
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University of St. Thomas
| Call Number: |
HM263 .H317 2012 |
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University of Minnesota
| Call Number: |
HM263 .H317 2012 |
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