Split-second persuasion : the ancient art and new science of changing minds /
A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin Harcourt,
2011.
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| Edition: | 1st U.S. ed. |
| Subjects: |
| Summary: | A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men. |
|---|---|
| Item Description: | "First published in Great Britain in 2010 by William Heinemann"--Title page verso. |
| Physical Description: | 296 pages : illustrations, music ; 24 cm |
| Bibliography: | Includes bibliographical references (pages [261]-280) and index. |
| ISBN: | 9780151012794 0151012792 |