The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving /
"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley and Sons, Inc.,
[2014]
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| Series: | Wiley nonprofit authority series
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| Subjects: |