Against all odds : the story of the Toyota Motor Corporation and the family that created it /
When Toyota introduced its new Lexus luxury cars in the United States in 1989, many experts predicted the line would sell poorly. Although journalists raved about the cars, skeptics insisted Americans would never pay thirty-five thousand dollars for any Japanese car - regardless of its acknowledged...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
St. Martin's Press,
1993.
|
| Subjects: |
Table of Contents:
- Prologue
- The challenge
- Kaizen
- Tremors
- Machinations
- First sales
- Omens
- At the precipice
- Transitions
- Beginning again
- The third generation
- Returning to America
- Smog wars
- Turbulent days
- The circle completed
- Perceptions
- Epilogue.