Against all odds : the story of the Toyota Motor Corporation and the family that created it /
When Toyota introduced its new Lexus luxury cars in the United States in 1989, many experts predicted the line would sell poorly. Although journalists raved about the cars, skeptics insisted Americans would never pay thirty-five thousand dollars for any Japanese car - regardless of its acknowledged...
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| Format: | Book |
| Language: | English |
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New York :
St. Martin's Press,
1993.
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