Managing media convergence : pathways to journalistic cooperation /
"Managerial expediency, efficiency and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Ames, Iowa :
Blackwell,
2005.
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| Edition: | 1st ed. |
| Series: | Media and technology series
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| Subjects: |