Integrated marketing communications case study: Specialized Marketing Services, Inc.

Integrated marketing communications case study: Specialized Marketing Services, Inc. /

This lesson shows how researchers develop various marketing strategies and foster open communication between businesses and their customers.

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Bibliographic Details
Corporate Authors:	Coast Learning Systems, Coastline Community College, McGraw-Hill/Irwin, KOCE-TV (Television station : Huntington Beach, Calif.), Insight Media (Firm)
Other Authors:	Melby, Laurie, Moulton-Tate, Wendy, Kellard, Phil, Berkowitz, Eric N., Kerin, Roger A.
Format:	DVD
Language:	English
Published:	[New York, NY : Distributed by Insight Media, 2004?]
Series:	Concepts in marketing ; program 115.
Subjects:	Specialized Marketing Services, Inc. Communication in marketing > Case studies. Marketing research > Case studies. Marketing > Case studies. Short films. Nonfiction films. Documentary films. Educational films. Video recordings for the hearing impaired.

St. Cloud State University

Holdings details from St. Cloud State University
Call Number:	HF5415.123 .I584 2004