Strategic brand communication campaigns /
This new and revised edition of Strategic Advertising Campaigns provides a thorough review of the fundamentals of formulating and implementing comprehensive brand communication campaigns. It includes graphs, flow charts and illustrations throughout.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
©1999.
|
| Edition: | 5th ed. |
| Subjects: |
University of St. Thomas
| Call Number: |
HF5823 .S3636 1999 |
|---|
University of Minnesota
| Call Number: |
HF5823 .S363 1999 HF5823 .S3636 1999 |
|---|
Winona State University
| Call Number: |
HF5823 .S3637 1999 |
|---|