Persuasive communication /
Providing an accessible integration of theory and research methods, this text prepares students to critically analyse persuasive appeals and to design effective messages and campaigns. It draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive an...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
The Guilford Press,
[2016]
|
| Edition: | Third edition. |
| Subjects: |
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