Media argumentation : dialectic, persuasion, and rhetoric /

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass medi...

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Bibliographic Details
Main Author: Walton, Douglas N.
Format: Government Document Book
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2007.
Subjects:

Minnesota State University, Mankato

Holdings details from Minnesota State University, Mankato
Call Number: BC177 .W3245 2007

Bethel University

Holdings details from Bethel University
Call Number: 168

University of St. Thomas

Holdings details from University of St. Thomas
Call Number: BC177 .W3245 2007