Product differentiation and non-price competition /
This volume examines the three stages of the supply side of a market: the decision of firms to participate in the market; the selection of specific product characteristics in design, function and quality; and the formulation and execution of pricing and advertising strategies.
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| Format: | Book |
| Language: | English |
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Oxford, UK ; New York, NY, USA :
B. Blackwell,
1987.
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