Brands of faith : marketing religion in a commercial age

Brands of faith : marketing religion in a commercial age /

"In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace. Faiths of all kinds must compete not only with each other, but with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order t...

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Bibliographic Details
Main Author: Einstein, Mara
Format: Book
Language:English
Published: London ; New York : Routledge, 2008.
Series:Religion, media, and culture series
Subjects:
Church marketing.
Religious institutions > Marketing.
Business > Religious aspects.
Religion and culture > United States.
Église > Marketing.
Affaires > Aspect religieux.
Religion et culture > États-Unis.
11.05 sociology of religion.
Marketing.
Mitgliederwerbung
Religionsgemeinschaft
Massenmedien
Religion.
Godsdienstige bewegingen.
Religiösa föreningar > marknadsföring.
Massenmedien.
United States > Religion > Economic aspects.
États-Unis > Religion > Aspect économique.

College of St. Scholastica

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Call Number: BV652.23 .E56 2008

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Winona State University

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