Product management /

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Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book
Language:English
Published: Chicago : Irwin, ©1997.
Edition:2nd ed.
Series:Irwin series in marketing
Subjects:

University of Minnesota

Holdings details from University of Minnesota
Call Number: HF5415.15 .L44 1997