The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future /

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Bibliographic Details
Main Author:	Rao, Vithala R.
Other Authors:	Steckel, Joel H.
Format:	Book
Language:	English
Published:	Chicago : Irwin Professional Pub., ©1995.
Subjects:	Marketing Marketing research

Bethany Lutheran College

Holdings details from Bethany Lutheran College
Call Number:	HF5415 .R3243 1995

University of Minnesota

Holdings details from University of Minnesota
Call Number:	HF5415 .R324x 1995