Latinos, Inc. : the marketing and making of a people

Latinos, Inc. : the marketing and making of a people /

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Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasi...

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Bibliographic Details
Main Author: Dávila, Arlene M., 1965-
Format: Book
Language:English
Published: Berkeley, CA : University of California Press, ©2001.
Subjects:
Hispanic American consumers.
Market segmentation > United States.
Hispanic Americans > Ethnic identity.
Consommateurs américains d'origine latino-américaine.
Segmentation du marché > États-Unis.
Américains d'origine latino-américaine > Identité ethnique.
Market segmentation.
Lateinamerikanischer Einwanderer
Verbraucher
Psychologie
Ethnische Identität.
Marketing.
Soziale Situation
Verbraucherverhalten
Consumenten.
Doelgroepen.
Spaanse Amerikanen.
United States.
USA.
Hispanos.

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