Marketing : a guide to the fundamentals /
"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Bloomberg Press,
©2009.
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| Series: | Economist books (Series)
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| Subjects: |
| Summary: | "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher. |
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| Item Description: | Includes index. |
| Physical Description: | 230 pages : illustrations ; 22 cm. |
| Bibliography: | Includes index. |
| ISBN: | 9781576603291 1576603296 |