Marketing : a guide to the fundamentals /
"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Bloomberg Press,
©2009.
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| Series: | Economist books (Series)
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| Subjects: |