Persuasive communication /

Providing a cogent, thoughtful integration of research from communications and social psychology, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories.

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Bibliographic Details
Main Author: Stiff, James B. (James Brian)
Format: Book
Language:English
Published: New York : Guilford Press, ©1994.
Series:Guilford communication series
Subjects:

Bemidji State University

Holdings details from Bemidji State University
Call Number: P301.5.P47 S75 1994

Bethany Lutheran College

Holdings details from Bethany Lutheran College
Call Number: P301.5.P47 S75 1994

Winona State University

Holdings details from Winona State University
Call Number: P301.5.P47 S75 1994