Gender, design and marketing : how gender drives our perception of design and marketing /
'Gender, Design and Marketing' offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of...
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Bibliographic Details
| Main Author: |
Moss, Gloria |
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| Format: | Book
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| Language: | English |
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| Published: |
Farnham, Surrey ; Burlington, VT :
Gower,
©2009.
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| Subjects: | |
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