Endorsements in advertising : a social history

Endorsements in advertising : a social history /

"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its...

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Bibliographic Details
Main Author: Segrave, Kerry, 1944-
Format: Book
Language:English
Published: Jefferson, N.C. : McFarland & Co., 2005.
Subjects:
Geschichte 1919-2003.
1900-1999
Advertising > Moral and ethical aspects > United States > History > 20th century.
Advertising > United States > History > 20th century.
Advertising.
Advertising > Moral and ethical aspects.
Person.
Werbung
United States.
USA.
History.
Table of Contents:
  • Testimonials get off to a rocky start: the years to 1919
  • Testimonials arrive, 1920s
  • The ethics of testimonials, 1929
  • The FTC looks askance: Hollywood loves Lux soap, 1930s
  • Endorsements hit a long slow period, 1940-1974
  • Testimonials boom in the modern era, 1975-2003
  • Athletes dominate the field, 1975-2003
  • Legal points, government agencies, medical men
  • And scams
  • Mistakes, pitfalls, and bad boys
  • Statistics, money, and effectiveness
  • Conclusion.

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