Endorsements in advertising : a social history /

"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its...

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Bibliographic Details
Main Author:	Segrave, Kerry, 1944-
Format:	Book
Language:	English
Published:	Jefferson, N.C. : McFarland & Co., 2005.
Subjects:	Geschichte 1919-2003. 1900-1999 Advertising > Moral and ethical aspects > United States > History > 20th century. Advertising > United States > History > 20th century. Advertising. Advertising > Moral and ethical aspects. Person. Werbung United States. USA. History.

Minnesota State University Moorhead

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Call Number:	HF5831 .S44 2005

University of St. Thomas

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St. Cloud State University

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University of Minnesota

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Winona State University

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Call Number:	HF5831 .S44 2005